So your a business in Ireland with a website. Great start! Now, the hard part. Getting your business found! So many businesses in Ireland think just by having a website they should start driving business over night. Unfortunately it’s not so easy.
Something I’v always been saying to clients is “It doesn’t matter if you have the most expensive website, if it’s not been found it’s worthless!“.
I tend to also mention to people and clients.. Check out the way you yourself actually search online. For example, would you ever goto the second page of a Google search if you where looking for a product or service? My guess is not. It’s said that 93% of Google searchers in Ireland never really click below the first five results! This stat alone should make you think!
Google Ads vs Google Organic
Another thing to think about is Google Ads vs Google Organic in Ireland. How many times do you actually skip the ads that Google are displaying? My guess is probably a lot. From user testing we have done on people a larger percentage tend to have the presumption that clicking ads they maybe charged more for a product or service.
Also the level of trust in ads versus organic ranking is different. Humans are funny like that. We subconsciously think well if Google rank this company website #1, #2 or #3 they must be trustworthy. Really if you think about it, we all do it.